Web Marketing

Hit the target every time, grow profits.

With your website online, you're open for business. The challenge is getting the right people to see what you have to offer.

With all the "SEO" and paid "AdWords" marketing jargon it can be easy to get confused. If you've found web marketing overwhelming then you aren't alone.

SEO, or search engine optimization is the art of being found by search engines like Google, MSN or Yahoo. In a retail business this equates to getting people to hear about and visit your shop. Though all websites can be improved they should be optimized from the first day of being built. At the heart of SEO is creating content that attracts visitors likely to buy your product or service. A misleading promise is to get "your website on the first page of Google". Without knowing the keyword search that gets you on page 1, this promise is meaningless.

Any paid advertising, such as Google AdWords is a guaranteed way to get traffic. The challenge is paying for all that advertising. A restaurant that places a $500 newspaper ad might win 10 new customers. If they earn $10 per customer visit they'll need 50 just to break even on their $500 advertisement. For some businesses money is best spent on other web marketing techniques. Your web marketing specialist can help you determine if paid advertising works for your business.

When it comes to web marketing we embrace classic business principles. Start with a specific goal, something better than to "increase website traffic". A better example is to "win 10 customers, in 2 months, at a cost of $200". Find a web marketing expert who will mentor you on ways you can continue to promote your website with and without paying for marketing services.

Remember, business is business on the web or otherwise. A plan to achieve a return on your investment should be at the heart of your web marketing strategy. Many web promotion services make false promises, or guarantee nothing so let the buyer beware.

Let us help you to tailor the right mix of web marketing techniques for your business. To the right we list a few popular services. To learn more ask a question or follow our forum and blog for web marketing articles.